During 2019, if Macedonia Startup Europe Awards successes, it could be introduced and inaugurated in the BIC SR premises a new concept called: AGRITECH STARTUP EUROPE HOUSE.
BIC SR building will become the officialMacedonian headquarter for the Startup Europe Awards Agritech and will have the right to have the logo in the building.
It aims at attracting the most innovating agritech companies, and the most promising startups/scale-ups (tech, impact, customer base). Agritech is one small part of the wider digital transformation of the industryused to define startups offering technologically innovative products or new business models for the market.
The European Commission visualizes how the agriculture is ripe for disruption and has long needed a shake-up, and an injection of investment and technology to drag it into modern times. For the coming EU Research and Innovation programme (Horizon Europe 2021-2027) the Commission is proposing a budget even higher; €100 billion will keeps the EU at the forefront of global research and innovation, the most ambitious research and innovation programme ever. The Commission Vice-President Jyrki Katainen, responsible for Jobs, Growth, Investment and Competitiveness, said “Investing in research and innovation is investing in Europe’s future. EU funding has allowed teams across countries and scientific disciplines to work together and make unthinkable discoveries, making Europe a world-class leader in research and innovation. With Horizon Europe, we want to build on this success and continue to make a real difference in the lives of citizens and society as a whole.” – Brussels, 7 June 2018.
All of whichcan be understood as an opportunity for Agritechplayers to use technology to disrupt and improve the areasconcerned, including soil and climatic conditions and existing farming systems (land use, crop rotation, farming practices) and farm structures.
Therefore, Startup EuropeAwards aims at valuing the European leadership position as well as going on supporting the innovation and creativity in the scope of the agriculture, stimulating entrepreneurs and businesspeople to create more innovative and competitive projects that are closer to the markets, and which will help them to meet the EU’s goals in terms of employment, research and development (R&D), climate change and education complying with the EU 2020 Strategy targets.Glocalia Solutions will co-design a communication strategy for BIC SR.
To drive efficiency of the agriculture market by taking inefficiencies out – whether being time or energy- to secure a more sustainable future and superior end-user experience. This means embracing the digital transformation into the agriculture industry. Making sure it is aligned with the 21rst century consumers, and long-term macro-economic trends (aging of the population, climate change, energy crisis, growth of the cities, etc.). This by: